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Lookery allows any advertiser, ad network, or publisher to target their message or content in real-time by leveraging a shared pool of self-reported age, gender and location user data.
Lookery aggregates anonymous demographic profile information from any website that captures the user’s age, gender and location that chooses to share that data with us. Examples include social networks, dating sites, newspapers, and e-commerce sites - essentially any site that captures a user’s expressed demographic data can work and make money with Lookery.
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Share user profile data, make money
In addition to free Audience Network Analytics reports for sites, Lookery pays sites for sharing anonymous demographic profiles for their users. Lookery generates revenue from offering the demographic data to ad networks, advertisers and publishers to target their own online advertising and content. Whenever we generate money from your users’ data, we share a portion of that money back with you.
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Little effort, big ROI
Becoming a Lookery user profile contributor is easy. It should take a typical web developer 1 to 2 hours to setup the code and start sharing data via Lookery’s data contributing API (or CAPI for short).
First, sign up for a lookery account. Then install the JavaScript available from your account following straightforward setup instructions.
Lookery pays out a share of all revenue generated by your demographic profiles. Over time and across many users it can generate tens of thousands, if not hundreds of thousands of dollars per year for you. Not bad for 1-2 hours of work!
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Earn money with no advertisements on your site
Sharing anonymous user profile data is also a way for a Publisher to make money from advertising without actually running any new ads or replacing any existing advertising. Lookery’s platform allows 3rd party advertisers and ad networks to enhance their ads’ performance with your demographic data, and we share those ad dollars back with you.
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Always respecting User Privacy
Lookery only collects anonymous user data that publishers proactively share. Lookery does not scrape sites, and does not impute or calculate any information about a user, and we go out of our way to ensure that no personally identifiable information (PII) is shared or collected.